brand identity for equine.
business branding with kristen masters | equine creative
what’s included and how it works
Why does branding matter?
Often times, the words ‘logo’ and ‘branding’ are used as though they’re one and the same.
The truth is, a logo is just one symbol of your business—barely scratching the surface of your business’ actual brand. A brand involves messaging (what your business says and how it’s said), what your business values are, how you present your product or service, and how you want people to feel (or what you want them to do) when they interact with your business.
Think of your brand as the personality of your business.
When you’re competing in a saturated market, what will you do to set your business apart? Having a logo designed is just the beginning. A friend once said that a business’ brand could be considered a vessel, and a logo is simply one drop of content that begins to fill it.
Let’s develop a brand identity that will leave a lasting impression on your customers.
branding your business
You’ve been branding your business since day one (surprise!). Your brand is an all-encompassing representation of what you’re promising to your customer at the end of the day. It signals who or what your business is, who or what you want it to be, and how people interpret who you are through their interactions with you.
Chances are, you’ve already been branding yourself with
How and where you choose to advertise your business,
The quality of products or services you deliver on,
How you communicate with your potential and existing customers,
The ways you differentiate yourself from the competition,
…and more.
do your visuals match the quality of your business’ brand?
P A C K A G E S B E G I N A T $ 1 , 5 0 0
If your visuals aren’t aligned with the rest of your business’ brand strategy, there’s a strong possibility that they’re working against your business—costing you potential customers, partnerships, and other business opportunities.
invest in a visual identity that truly represents your business.
With each branding package, you’ll receive the following deliverables:
A “Standing Brand Statement”
A statement used internally by your business to help ground your overall brand, developed following a project questionnaire and one-on-one discussion,Primary Logo
[Delivered as .EPS, .SVG, .PNG, .JPG, and .PDFs]
Including full color, one color, and black and white versions (if applicable),Secondary Logo
[Delivered as .EPS, .SVG, .PNG, .JPG, and .PDFs]
Including full color, one color, and black and white versions (if applicable),Icon or Brand Mark Design
Simplified version(s) of primary or secondary logo, to be used alongside main logo,
Brand Guidelines
A booklet delivered as a .PDF that guides the usage of your brand, including color assignments [CMYK, HEX, PANTONE, and RGB], font treatments, logo use, and more,10 Social Media Templates
Pre-developed background templates for Facebook or Instagram, easily customizable in Canva for you to edit as you need,Additional Branding Collateral
Your choice of ad design, business card or other stationery design, cover and profile photos for Facebook, or other design deliverable.
