western heritage meat company
“Western Heritage Meat Company, in response to the times and circumstances, was created for regional farmers and ranchers to sell beef, pork, and lamb products with ease. Our USDA-inspected processing venue provides consumers with better access to locally-produced, high-quality meats that are the direct result of careful management by regional producers and expert butcher practices by our team.”
The illustration in the main mark was inspired by a personal photo, making the image entirely unique to the WHMC brand. The depiction of a horse and rider ties in to the theme of the planned office decoration and the idea of ‘heritage’ or ‘tradition’, also providing a brand visual that is relevant to the business without presenting another cliche ‘butcher shop’ or ‘cowboy’ image. A roughened texture was incorporated as well, tying in the grunge style of the lettering. The main mark has the ability to be separated into icon or text only, according to the application.
design deliverables
Brand Guidelines
Website Design
