wyld ‘n pretty
“Wyld ‘n Pretty is a Wyoming-based company that is dedicated to connecting with friends and individuals through western-inspired art, apparel, owner-selected goods, and specialty services. Beginning as an outlet for the artistic expression of owner Rockie Sadler [Hiser], Wyld ‘n Pretty now represents a uniquely individual style that is rooted in a western upbringing. Wyld ‘n Pretty showcases a taste of the modern creative—bringing quality products, a taste of the new-old west, and an authentic sense of self to those from all walks of life.”
The branding for Wyld ‘n Pretty needed to pay homage to the work that the owner had put into the business up to the point of the re-brand, while also developing a new visual identity that could house the multiple product and service categories that would eventually exist under the name. Shapes and elements within the main mark were developed with details in mind including jewelry and other lifestyle items found within the store.
Secondary marks and other lockups were also created to live alongside the main mark, to provide a full slate of visuals to utilize while building the customer-facing visual identity of Wyld ‘n Pretty moving forward.
design deliverables
Brand Guidelines
Apparel Design
Miscellaneous Brand Collateral
“Kristen is the most thorough designer I have ever worked with. As a designer, Kristen is patient, knows how to dive deeper into [her] customer's needs and wants, and is skilled in pulling everything together into one professional and comprehensive result.
Kristen shows genuine interest in my projects and is honest with feedback, which has given me the most rewarding results for my brand.”
CLIENT TESTIMONIAL